City of the Cities
The "City of Cities" is the new model of Metropole Ruhr and conjures up a single future-oriented, pulsating metropolis that no longer defines itself via different, demarcated communities, districts and cities, but grows together to form a large whole by means of digital networking. Visible from afar is the stand architecture which represents the brand of this "Mega-City", with the new, futuristic logo in its most prominent position.
The concise, reduced formal language of the logo is incorporated into the architecture of the trade fair stand, as is the renunciation of coloured elements.
A bridge spans almost the entire exhibition stand like a skywalk. It is flanked by the steles of the partners and thus supports both the unity and the concept of the "City of Cities". Digital guidance, media and communication systems underline the claim of the modern, networked metropolis.