Wärtsilä Germany GmbH
Kopfstand, 250m², SMM, Hamburg
Wärtsilä Corporation is a publicly listed group with headquarters in Helsinki, Finland. The company is one of the leading manufacturers of marine engines and power plants and has three main business areas - energy solutions with a focus on the energy market, industrial solutions with a focus on the shipping industry and services for both markets.
At the SMM in Hamburg (the world’s leading trade fair for the maritime industry), the company was presented using state-of-the-art products: not only the striking CI with its fluorescent accents of blue and orange, but also the clear and functional architecture of the stand and the high-tech presentation element such as the 3D holograms, the 3D video wall ant he virtual reality 3D glasses reflect its claim to global leadership.
The clever arrangement of the stand space created different areas for different needs: several meeting rooms, a stylish lounge with a stage for the evening programme, a separate zone to try out the 3D glasses. The central access led directly to the video wall / lectern, so that many visitors were able to enter the stand at once when something was happening. At the same time they could register and obtain information at several locations. For barrier-free access the entrances were equipped with ramps.