Kopfstand, 178.5m², DKM, Dortmund
Who hired us?
R+V Versicherung AG is part of the financial alliance of the Volks-und Raiffeisen Banks and is one of the few all-line providers in Germany. The well-known R+V insurance companies include the successful specialist insurers Kravag and Condor. At the request of the customer this stand was made 100% climate-neutral. This means that all unavoidable emissions were offset by compensation payments to corresponding climate protection projects.
What was the challenge?
One parent company, many subsidiaries. Many target groups, one appearance. That was the challenge that R+V set us. So we needed a concept in which the individual brands were individually accentuated while still being perceived as part of a uniform brand world.
At the request of our customer this stand was made 100% climate-neutral. This means that all unavoidable emissions were offset by compensation payments to corresponding climate protection projects.
All under one roof!
Through clearly structured communication levels we structured the hierarchies and links between the individual companies and thus made it possible to address the various target groups directly. The adaptable structure of the room ensured flexible individual presentations under the ever-present “roof” of the parent company.
Flexible = sustainable
The open stand area created an inviting atmosphere, the uniform brand image of which was held together by the “meeting cube” positioned centrally outside. In addition the modular construction system with variable applicable wall elements can be flexibly adapted to a wide variety of stand sizes - ideal conditions for creating sustainable cost advantages.