WashTec AG
Inselstand, 1.255m², automechanika, Frankfurt
Client
For more than ten years, the world market leader for vehicle washing solutions has relied on the competence of bustorff. We realise small and large trade fair projects for the company at home and abroad as well as the production of advertising material for mobile presentations.
Task
To develop a presentation that simultaneously enables successful consultation and sales talks as well as the demonstration of three high-tech portal washing systems. The company’s technological innovative strength, ecological standards and customer-oriented service should be highlighted.
Concept
On over 1,200m2 we created a spacious, sunny pavilion that not only documented the WashTec’s pioneering role but also created a space to linger. A large water basin in the middle of the stand refers to the washing systems and the company’s sustainable working methods.
Realisation
We combined washing portals weighing tons with the lightness of an open pavilion construction. The impressive wooden deck floor pedestal stands in pleasant contrast to the geometric clarity of the award-winning architectural solution. And the ecological air-conditioning and ventilation system enables cost-saving and environmentally conscious trade fair operations.
