Zech Group GmbH

Assignment

In contrast to previous trade fair appearances, DIH should be perceived more strongly as the real estate division of the newly formed ZECH group. What was needed was a two-storey stand that united all three companies on a single stand - and emphasised the importance of DIH.

Concept

Representing companies with three adjacent frame elements that span the entire exhibition stand.  The highlight: the anthracite coloured element of DIH AG which penetrates the place below the other frames creating a visual reference to the integration of DIH into the group of companies.  Also to provide an upper floor with a lounge to be used as a retreat area for meetings.

Realisation

The division of the three companies made visible at a distance. As soon as you are on the stand, the open design indicates the solidarity of the companies. There is a shared reception desk, an inviting bar and various seating and standing areas to enable multimedia presentations.

The customer

Deutsche Immobilien Holding Aktiengesellschaft (DIH) is a real estate company operating throughout Germany. We will be presenting the company at a joint stand together with Deutsche Fonds Holding, the parent company ZECH Group and numerous other companies belonging to the group.